1. Increased Visibility: A modern website provides small businesses with an online presence that can be accessed by a global audience. This can help to increase visibility and attract more customers to the business.
2. Cost-effective marketing: A website can be a cost-effective way for small businesses to market their products and services. It allows small businesses to reach a wider audience at a fraction of the cost of traditional marketing methods.
3. Improved customer engagement: A modern website allows small businesses to engage with their customers in a variety of ways, such as through social media integration, contact forms, and live chat functionality. This can lead to increased customer satisfaction and loyalty.
4. Increased sales: A modern website can also help to increase sales by providing customers with an easy way to purchase products or services online. This can be especially beneficial for small businesses that sell products or services that can be delivered digitally.
5. Better branding: A modern website can help small businesses establish their brand and create a professional image. A well-designed website with a consistent aesthetic and messaging can help to establish trust and credibility with potential customers.
6. Better SEO: A modern website that is optimized for search engine optimization (SEO) can help small businesses to rank higher in search engine results pages, which can lead to increased visibility and more website traffic.
7. Better Accessibility: A modern website should be accessible to all, including people with disabilities. This not only meets legal requirements but also helps to be inclusive and expand your customer base.
8. Better Analytics: A modern website should have analytics in place, which can help small businesses track their website’s performance, including the number of visitors, how long they stay, and where they come from. This can help small businesses to make data-driven decisions about their online presence.

In conclusion, a modern website is an essential tool for small businesses in today’s digital age. It can help to increase visibility, attract more customers, and increase sales. It also allows small businesses to establish their brand, improve customer engagement, and access valuable analytics. Investing in a modern website can be a cost-effective way for small businesses to grow and stay competitive in today’s market.

The post Why is a modern website important for small businesses? appeared first on Boulder Web Solutions.

We work with companies both big and small, and there are certain ways we ensure clients are getting the most value out of working with us.

1. You design for the user

User experience is probably the single most important aspect of your site. If you have a beautiful site, but it isn’t usable, then no one will buy your product or service. There are a few pieces to this to keep in mind:

User-Centric Design – Design it with the target audience in mind as well as your purpose. If your site is for new moms and you are trying to sell them a product, then everything you design should be with those two things in mind. Make sure you do your research and understand your target as well or better than they understand themselves.

Navigation – keep your navigation clean and simple. You don’t want your users to guess at where to go, because they won’t. They will just leave.

Create Clear Calls to Action – Make it clear what action you want the user to take. It helps to use contrasting colors with CTA buttons so they stand out, and consider how the user’s eye tracks to get to that CTA button.

Functionality – Does the site work and load quickly? If not, make sure to optimize it so that it does. No one want to wait for load time.

Aesthetics – is it pretty? Again, this can’t replace user experience, but it is sort of the cherry on top.

Content – is your site well-written and help the user take the action you want them to? If you are selling products, you need to have descriptive images and copy. Let people really understand what they are buying.

Functionality – Does the site work and load quickly? If not, make sure to optimize it so that it does. No one want to wait for load time.

Aesthetics – is it pretty? Again, this can’t replace user experience, but it is sort of the cherry on top.

Content – is your site well-written and help the user take the action you want them to? If you are selling products, you need to have descriptive images and copy. Let people really understand what they are buying.

2. You ensure it is friendly –mobile and SEO

With mobile devices now driving 56% of the traffic to top sites, you are either mobile-friendly or you are soon going to be out of business. In general, most websites are responsive anyway, so it is almost a no-brainer to be mobile friendly. However, you want to make sure you think about load time here, especially for mobile, and think about the way a mobile user browses a site because it is different.

Also important is to ensure an SEO (search engine optimized) site. You don’t have to go crazy here, either. A simple few best practices will help your site gets noticed. Clean code, keyword-rich title-tags and metadata, and again, optimizes images to ensure a quick site load.

3. You are flexible with a realistic timeline

This is less about the design of the site and more about working with the design and development firm. It isn’t just a two-hour project to get a good website up and running. It should have more thought put into it, or you aren’t going to get the value form the site you are hoping for anyway.

Also, be flexible. A good site is consistently changing and growing. You can’t just finish your site and never think about it again. You should be checking your web statistics every month, and thinking about ways you can make it better for your users. Pay attention to their patterns and if they aren’t taking the action you want them to, then perhaps it is time to make a few design or copy changes.

It is important to work with a design and development company that understands how all of these things work together to provide value. A good firm knows to design for the user, will make it mobile and SEO friendly without even a second thought, and work within your timeline (as long as it is realistic).

Contact us to learn more about our web development services.

Email me now!

The post Top Three Ways to Ensure You Get Value Out of Your Website Project appeared first on Boulder Web Solutions.

Custom displays for iPad, iPad mini and iPhone 5.

Did you know that 65% of all digital media time is now spent on mobile devices and smart phones?

If your website is not already optimized, it would greatly benefit from a mobile ‘touch up’ so you don’t lose visitors or turn away potential traffic or sales.

We develop all new sites with responsive design in mind, right from the beginning, however, older sites that were built before mobile design was so important (or even existed!) should be updated.

Boulder Web Solutions can modify your website style code so its display is optimized for mobile devices (tablets like iPad and smart phones including iPhones and Androids) – let us transform your current static website into a dynamic, flowing design that will look great at any size!

Contact us today to find out more and to get a custom estimate!

Call Cory (720) 588-0760 or email us cory@boulderwebsolutions.com

*65% of all media time is now spent on mobile devices according to marketingland.com

The post Is your website mobile friendly? appeared first on Boulder Web Solutions.

If not before, now is the time to make sure your website is mobile friendly, has good responsive design, and works great across all mobile devices. Contact Boulder Web Solutions today to see how your website scores on mobile friendly tests and how we can help you improve your search power!

For more information and helpful links check out Tech Crunch’s great article:
https://techcrunch.com/2015/04/21/googles-mobile-friendly-update-could-impact-over-40-of-fortune-500/#.67o8s1:tggX

The post Google search algorithms now rank mobile-friendliness appeared first on Boulder Web Solutions.